Plan of Action — Three Campaigns, Two Venues

Overview

Three campaigns are in motion right now across your two venues. They aren't three separate efforts running in parallel — they're sequenced deliberately so that the ones with hard deadlines and long lead times go first, and the ones that can share an audience are combined instead of split.

Here's the one insight that shapes everything below: The Yard's Beach Bash Luau on August 29 falls on the final weekend of the Krazy Darts half-off promo (which ends August 31). Rather than run those as two competing campaigns fighting for the same feed, we're treating Beach Bash as the closing act of the darts push — one Saturday, two reasons to come, a single deadline doing double duty. That's covered in full in § How the three campaigns sequence together.

Everything here is built on the same principle: the hero subject in every ad is your real venue — real simulators, a real waterslide, a real derby arena — never an AI-generated stand-in. Static cards render for free from HTML and cost nothing; where we do use generation, it's limited to background texture, never the thing people are showing up to see.

Fall Harvest Havoc — Demolition Derby

Why this one goes first, even though it's the latest event

The print flyer is built and finalized — 300dpi and letter-size digital versions, plus press-ready bleed for professional printing, all confirmed against the venue's hard facts (address, admission, driver entry, Fred Carson as the registration contact). Seventeen sponsors across four tiers are credited on it.

What's next

• Re-skin the four existing derby site pages (rules, registration, digital + print posters) with the new date and Fall Harvest branding
• Update the site's countdown widget and the four other places "next event" is hardcoded — this has bitten us before on this account, so we're checking all of them, not just the obvious one
• Driver-recruitment social push, timed to give real build lead time
• Spectator campaign follows in September, once the driver funnel is running

Krazy Darts Grand Opening

Why this framing

The storyboard — static cards

Eleven cards, split across five content pillars so the feed never repeats itself: the reveal (it's new to Delta), the games (depth worth returning for), the room (adult appeal, The 19th Hole), the family (all ages, same booth), and the deal (half-off urgency). All eleven are built and already in your hands.

Video

Two finished masters, both built with your real footage and real synced audio only — no added sound effects or music bed, per your instruction: a product-forward daytime cut, and an "After Dark" cut built from nine previously-unused clips. A classical background bed you approved is queued for the daytime cut; the second track is proposed and awaiting your sign-off.

What's in production now

Beach Bash Luau

Why "last big Saturday of summer"

The storyboard — planned

Same free HTML card pipeline as the darts campaign, split into three waves so the pieces that don't need photography can ship immediately while we wait on the waterslide shoot.

A design decision that needs your call

The Yard's card system is deliberately dark and moody — built for a dim room with glowing dart booths. A beach luau is the opposite: bright, tropical, high-sun. Running luau content through the dark template as-is will look wrong for the subject. Our recommendation is to keep the black base and gold accent but swap the deep red field for a warm sunset gradient — same logo, same type, same layout, but it reads as summer instead of fighting it. This also makes the combined finale card work, since the sunset ramp and the darts red can share a frame without clashing.

What we need to move forward

• The waterslide shoot — the single item blocking the most work
• Confirmation on admission (free or ticketed), end time, contest prizes, and the rain plan
• Sign-off on the sunset palette treatment above
• Confirmation from Mimi's on the collaboration and what they're serving

How the three campaigns sequence together

These aren't three independent timelines. They're ordered by when the work has to start, not by which event happens first — because the campaign with the earliest deadline on the calendar isn't the one with the least lead time.

The through-line is simple: anything with a hard fail mode goes first. A derby with no cars is a failed derby, no matter how many spectators show up — so driver recruitment leads even though the event is seven weeks out. A one-day party campaign converts in its final week, not its first — so Beach Bash is deliberately back-loaded. And two campaigns that share a weekend get combined into one push instead of splitting your audience's attention twice.